CharLee Christian

Design 2003-Current

I have been freelance designing for nearly a decade. I found a passion for design because it truly relates to a company’s branding and is the the first thing consumers see. I have designed everytihng from websites, logos, promotional items, marketing collateral, consumer packaging and branding identity packages. I’ve designed for entertainment industry, musicians, sports organizations, actors, professional athletes, marketing firms, and life coaches. I hold an Associates of Art concentrating in Multi-Media and am up to date with current graphic design trends and all Adobe software.

Marketing 2005-Current

While working as an accounting professional my employer assigned the task of creating a marketing plan. My career focus was immediately shifted when I discovered how fulfilling marketing was to me. Ever since then I’ve done everything I could to enhance my knowledge in Marketing. I obtained my Bachelor’s Degree in Marketing and after realizing that many Marketing careers called for an MBA I decided to continue school. I graduated in with an MBA, cum laude, specializing in Global Business in order to further enhance my business knowledge and maintain a credible candidate profile. I’ve spearheaded national marketing campaigns for professional athletes, taken a freelance assignment for a herbal supplement product roll out, and have designed sales strategies and promotional materials for a partner to a very renowned sports agency.

Accounting 1998-2003

The first leg of my career was in Accounting. I spent nearly seven years creating, maintaining and balancing budgets, analyzing cash flow and managing all aspects of the general ledger. Within this time, I have also been involved in Company Operations from Business Plans and Management of up to 15 employees at one time. I have worked with major financial institutions to ensure that financing objectives were always on track. I take pride in my acquired analytical and organizational skills.

With this said I am a well rounded business savvy individual with a proven track record in design, marketing and business. Thank you for stopping by my website! Have a look at my resume or contact me if you are interested in meeting with me.

1. I love tomatoes and can survive on them alone.
2. I was my school’s spelling bee champion in First thru Fourth grade.
3. I graduated high school a few weeks after turning 16.
4. I’m very interested in the study of the Zombie Apocalypse.
5. I love backpacking and anything relating to the outdoors.
6. My favorite animal in the whole universe is a dragon (they exist somewhere right?).
7. I put ketchup on my eggs and spell it ketchup not catsup (that’s just wrong).
8. If something isn’t organized I will not stop thinking about it until I organize it.
9. I am a nerd.
10. Sometimes my smile is contagious.

Freelance 2009-2011

Freelance Social Media Marketing & Design

Contracted by companies and individuals to develop overall branding for Print, Web and Social Media.

» Social Media Marketing

› Advise strategy and set up social media networks for clients such as Facebook, Twitter, Linkedin.
› Create keyword and meta data.
› Generated fan building and promotional contests through Facebook and Twitter.
› Design Facebook landing pages, set up promotional campaigns with third party apps such as Wildfire and WooBox.

» Print & Web Designer

› Detail oriented with an emphasis on pixel perfect quality.
› Thoroughly understand the fundamentals of graphic design for business and the rules of typography.
› Experienced in multi page document layout and preflight using Adobe InDesign.
› Expert at vector designs such as packaging, logos, publication ads, and other marketing collateral using Adobe Illustrator and Adobe Photoshop.
› Experienced in creating wireframes and designing/skinning graphic user interfaces for HTML, Flash, and Content Management systems such as WordPress, Joomla and Mambo. Understand basic HTML, CSS, JavaScript and PHP.
› Freelancer for a variety of sports entertainment organizations such as Leigh Steingberg Enterprises and Special Olympics.

Warner Bros. 2007-2009

Media Auditor

Division:  Warner Home Video – Marketing Cost Control

› Worked closely with external advertising agency, MediaCom.
› Review Interactive ad serving and tracking reports from Dart/Double Click and determine that budgeted impressions were met, and ensure any makegoods were received.
› Review post buys for Cable and Network Television and evaluate budget, target ratings, and any agency makegoods, ADU’s, and credits are acceptable; considering value, programming, and rating points for target demo(s).
› Review and determine the adequacy of external ad agency’s procedures and controls in the areas of media buying, budgeting, verification of media placement, invoice approval and payment to media vendors, billing to WHV, issuance of credits to WHV, reconciliation of accounts payable to media vendors, and tracking of performance on media contracts.
› Ensure that all broadcast, print, interactive and out-of-home spending is in conformity with WHV approved Planning Packet specifications by selecting specific or random samplings of agency billings and agree to supporting documents to ensure compliance with instructions regarding demo/target, flight dates, day-part mixes, gross rating point (GRP) goals, budgeted dollar amounts, program, time, length, date, and cost.

Leigh Steinberg/Sports2Corp 2003-2006

Marketing Manager

Contractor

› Liaison between professional athletes (NFL, NBA, XSports) and their media agents.
› Spearheaded market research initiatives for large national events and foundation campaigns.
› Strategically planned, and executed the creation of new foundations for athletes based on qualitative and quantitative research of athletes’ home field as well as birth place.
› Designed sponsorship packages, event planning and creating event recaps, and assisted in securing sponsorships with corporations specifically for events and foundation campaigns.
› Responsible for creating and marketing athlete identity campaigns, promotional events, media budgets, and foundation campaigns. Designed SOP manual for new events, client management and daily business operations.
› Designed and maintained web sites that include dynamic content, e-promotion development, fan club buzz generation, and management of retail operations. Additionally, responsible for design of promotional pieces such as posters, event programs/tickets/flyers, and fan club or foundation marketing materials.

Los Angeles Galaxy Soccer 2003

Corporate Sponsorships Account Assistant

Season Internship – Wholly owend by AEG

› Assisted in the corporate sponsorship department in the areas of account maintenance, special event planning and promotional campaigns.
› Handled Galaxy athletes during player appearances and offsite promotions involving the athletes.
› Coordinated game day promotions by acting as the liaison between the fans, the control booth and the camera crews as well as editing game day scripts. Trained Interns about in office and game (on field) duties.
› Created sponsorship recap books with impression calculations, photos of the events and goals that were achieved.
› Assisted with trafficking radio and television spots in the media department for corporate sponsors.

MBA 2005

University of Redlands

» concentration in Global Business

BS Business Administration 2003

California State University Dominguez Hills

» concentration in Marketing, Advertising and Classical Management

Associates of Art 2003

Los Angeles Harbor College

» concentration in Multi-Media (graphic & web design

Advertising & Marketing Skills

Media Auditing, Media Planning, Trade Shows and Events, Media and Marketing Budgets, Advertising Campaign Development, Market Research, Public Relations, Copywriting, Statistics

Business Skills

Public Speaking & Presentations, Strong Leadership and Management knowledge, Extremely Organized & Detail Oriented, Cheerful Disposition, Full charge Bookkeeping, Typing 90wpm

Business Software

Windows and MAC O/S, MS Office Suite, SAP /EBP/ BW, Quickbooks Pro, Peachtree Complete, ACT!, FileMaker Pro, “Basic” understanding of mySQL & PHP

Graphics Software

Adobe CS4 [Photoshop, Illustrator, InDesign, Acrobat, Bridge, Dreamweaver, Flash, Fireworks, Freehand], PageMaker, QuarkXpress

Awards 

› Recipient of the 2005 Whitehead Leadership Society Award from University of Redlands
In recognition of demonstrated leadership and academic excellence
(One of 30 total recipients in the schools of business and education)
› University of Redlands Cum Laude – Graduated with Honors

Certificates

› General Motors Marketing Internship Program participant – Excellence Award

Memberships

› Student membership with the American Marketing Association
› Student membership with the Graphic Artists Guild

Warner Bros. Activities
› Warner Bros. Emerging Professionals Affinity Group (EP)
Director of New Media, managed, created and directed webisodes and social networking
Staff writer for the blog EP Chatter “Think Green” and “Techno” sections.
› Member of the Warner Home Video Environmental Initiatives Committee
› Graphic and Web Designer for the Warner Bros. Black Employees Affinity Group